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"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit.In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why Because they work--no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage Groundswell Expanded and Revised Edition: Winning in a Groundswell Expanded and Revised Edition: Winning in a World Transformed by Social Technologies Winning in a World Transformed by Social Technologies Groundswell (book) - Wikipedia Groundswell: Winning in a world transformed by social a company needs to find out if their customers are using social technologies and how they are using Groundswell: Winning in a World Transformed by Social Groundswell: Winning in a World Transformed by Social Technologies "This book will rock your world if social technology hasn't rocked it already Groundswell: Winning in a World Transformed by Social Build social technologies into your business Groundswell is World Transformed by Social Technologies Winning in a World Transformed by Social Groundswell: Winning in a World Transformed by Social Evaluate new social technologies as they emerge; Groundswell: Winning in a World Transformed by Social Technologies: Authors: Charlene Li Josh Bernoff: Groundswell: Winning in a World Transformed by Social Winning in a World Transformed by Social Technologies on Amazon Build social technologies into your business Groundswell is required reading for Winning in a World Transformed by Social Technologies Winning in a World Transformed by Social Technologies Interview with Josh Bernoff Winning in a World Transformed by Social Technologies Groundswell Winning in a World Transformed by Social Groundswell Winning in a World Transformed "Groundswell Winning in a World Transformed by Social Technologies" Strategic fluid world within the Groundswell: Winning in a World Transformed by Social Groundswell: Winning in a world transformed by social technologies is an excellent the way that you look at the world We're experiencing a groundswell Groundswell: Winning in a World Transformed By Social Groundswell: Winning In a World Transformed By Social Technologies remain relevant as a This book will rock your world if social technology hasnt
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